Authentic amlou is, in effect, a tri-luxury ingredient in a single jar: Torréfiée argan oil, premium Moroccan almonds stone-ground with their skins intact (preserving polyphenol content unmatched by blanched commercial almonds), and raw unfiltered Moroccan orange blossom honey, typically sourced from soft citrus-foraging bees in the alluvial plains of the Souss-Massa.
The combination results in a spread with a flavor profile that has no direct equivalent in the global premium nut butter market: deeper, more savory, more complex, and more nutritionally dense than almond butter, peanut butter, or tahini.