The next great table.
From the team that brought Avocados from Mexico to America. Now, alongside women-led Moroccan cooperatives, we introduce Amlou: a rare, nutrient-rich spread of torréfiée Argan oil, almonds, and a touch of raw honey whose ancient terroir redefines indulgent taste and functional daily nutrition.
Now, on yours.
For generations, women of Morocco’s Souss-Massa have preserved Amlou as a daily ritual of nourishment, hospitality and wellbeing. Stone-ground Beldi almonds, torréfiée argan oil and raw orange blossom honey, brought together without changing what generations perfected.
Born in Morocco’s Souss-Massa, Amlou brings together stone-ground almonds, torréfiée argan oil and a hint of raw honey in a tradition perfected over generations. Now available in two expressions: one faithful to the original ritual; one reduced to its purest essentials.
Beldi Almonds · Torréfiée Argan Oil · Orange Blossom Honey
Nothing added. Nothing sweetened. Just the richness of Beldi almonds and Morocco’s rare torréfiée argan oil.
The Souss-Massa is home to the argan tree, a species found nowhere else on earth. Here, roasted argan oil meets stone-ground almonds to create Amlou. A tradition so singular to this landscape that it cannot be replicated elsewhere.
A flower opens for only ten mornings a year. An eight-thousand-year-old tree bears fruit that grows nowhere else on earth. Three ingredients – stone-ground almonds, torréfiée argan oil, raw honey – come together in a tradition unchanged for generations. None of it exists elsewhere. It belongs to place.
The women are not our suppliers. We are their messengers.
For generations, knowledge has passed from mother to daughter.
How to prepare the ingredients, roast the argan kernels, grind the almonds and preserve the rituals behind Amlou.
Stone-ground Beldi almonds. Torréfiée argan oil. Orange blossom honey. An ancient tradition made for the modern ritual.
Hand-cracked kernels, patiently roasted, then pressed into an aromatic oil unlike anything else. Richer and more complex than any olive oil – a hazelnut-and-pistachio warmth from a stone fruit that is not a nut at all.
Tucked in the mineral rich valleys of the Anti-Atlas Mountains, Morocco produces one of the world’s rarest expressions of saffron – hand-harvested, intensely aromatic and inseparable from its place of origin.
BLOOM WARM, THEN ELEVATE A CEVICHE, A CRÈME CATALANE, OR RISOTTO ALLA MILANESE
Three expressions of terroir.
Every product begins with a place and ends with proof – independently verified for authenticity, origin and quality.
VERIFIED BY ALS GLOBAL · EN ISO/IEC 17025:2018 · ISO 3632 CATEGORY I SAFFRON
Spread it. Spoon it. Fold it into dessert. Pair it with fruit. Amlou belongs wherever indulgence meets nourishment.
Why Morocco’s Ancient Spread Is Ready for the Modern Table
Nourishing, aromatic and grounded in tradition – Amlou is not just a trend. It is a daily ritual from a civilisation that never needed improvement.
Keep the discovery close. A few words from the maison, now and then – nothing more.